Story-first Marketing

we drive connection THROUGH narrative

Business leaders need a vision, extraordinary service, an exceptional offer, and more. But in today’s cacophonous marketplace, your brand needs a story. Stories make for better marketing because they evoke emotion, a powerful component for building brand relationships in the marketplace.

Stories can affect our trust factor, connect with emotions from our past, and help us more easily understand complex information. A well-told story can convey the complete character of a brand in less than three minutes. True, video storytelling can be incredibly persuasive.

High-Quality Video

If you’re not investing in high-quality video,

you’re losing people.

Today's digital environment provides a golden opportunity for every marketer. Could you tell your story in video form? Having a high-quality, professional video produced is an essential part of your marketing mix. If you're a small business, company, non-profit, or cause, any marketer using high-quality, professionally produced video will grow twice as fast as the marketer that does not. Why?

A well-done video will keep website visitors more engaged and stay on your website longer. The average website visitor will remain 88% longer with video. Now, over half of all web traffic is on mobile devices. By 2024, over 85% of them will be viewing a video. More impressive, 9 out of 10 people watching a video on their mobile device will share it.

Conversely, 7 out of 10 people encountering poor-quality videos will develop a negative impression of the brand that published them. The bad news is that using amateur video actually damages your brand.

It's clear. High-quality video can be the difference between gaining a customer and losing one. Could you add this to your marketing budget? You can't afford not to.

Source: University of Southern California, Thinking vs Feeling Study